WE ARE THE WORLD'S FIRST AFRICAN AND CARIBBEAN RUM
WE CREATE NEVER-BEFORE-SEEN BLENDS OF TWO CULTURES, TWO
DISTILLERIES, FROM TWO CONTINENTS, MAKING IT THE PERFECT
COLLABORATION OF EAST AND WEST.
WE ARE ON A MISSION TO REDEFINE A FOUR-CENTURY-OLD INDUSTRY BY
CREATING UNIQUE BLENDS OF RUM. WE ARE COMMITTED TO RECLAIMING THE
NARRATIVE AROUND RUM, RESPECTING ITS HISTORY WHILST CRAFTING A
NEW FUTURE WITH PHILANTHROPY AT ITS HEART.
THE NAME & OUR STORY
In 1745, Olaudah Equiano was born in Africa, but before reaching his teens, he was kidnapped and sold into slavery. Growing from a boy into a man, his experiences defined him.
During those early years he journeyed across the Atlantic Ocean to the Caribbean where he remained for many years. Eventually he crossed the seas once more and landed in the United Kingdom. Tenacious and determined, he traded on the side, selling a puncheon of rum at a time.
In just a matter of years he managed to save forty pounds, paving his way to liberation. Equiano was free!
Through life shattering trouble and heart-breaking tragedy, rose an incredibly brave man, an entrepreneur who overcame all the odds. Who was dealt a hand that was unimaginably cruel, but who proved to himself that he could be who he wanted to be. Not done with his achievements yet, he set out and travelled the world as a freeman, penning his autobiography ‘an interesting narrative of the life of Olaudah Equiano’. His work and teachings led him to become one of the most published African writers in UK history. His descriptions of extreme hardships and desperate conditions are punctuated by his astonishment at new sights and experiences. Experiences that drove him to fight for others.
Equiano was a visionary, a freedom fighter, whose impactful work changed history. As a writer and speaker, his powerful memoirs went on to inform the transatlantic slave trade act and impact the freedom of people all over the world. Freedom that many of us enjoy, but that many more are still fighting for, making his story as relevant to global conversation today as he was in the 1700’s.
With the bold statement of being the World’s First African & Caribbean rum, we knew our name needed to respect the journey, provenance and quality of our liquid, marrying the old with the new. We knew it had to mirror our own beliefs, creating positive change through the work that we do.
Between his values, journey and impact, we feel great pride and honour in his name adorning our bottle.
Equiano’s values distil our beliefs perfectly and that is why we’re giving 5% of company profits & $2/£2 of every bottle purchased through our website to ground-level Freedom + Equality projects annually, and celebrating a man who we all aspire to be more like.
We are hoping we can do our bit for Equiano’s legacy; please see how we are making a difference by supporting ‘Freedom of Spirit’ through our Equiano Rum Co grant.
In our opinion it is a true rum, that is deep and rich in flavours that come from the barrels it matures in, to make a modern and mature rum that is like no other.
ON THE NOSE
ON THE PALATE
WHAT ARE PEOPLE SAYING...
Rich and deep flavours come from the barrels in which we tropically mature our liquid in.
A TRUE RUM.
LIMITED BATCH LIQUID.
NO ADDED SUGAR
Refreshingly unique, an exceptional blend of barrel aged molasses rum from the Caribbean, fused with fresh sugar cane juice rum from Africa..
ELEVATING THE CATEGORY
ON OUR JOURNEY OF ENLIGHTENMENT.
TWO EXCEPTIONAL DISTILLERIES
TWO DIFFERENT CONTINENTS
MARRYING THE BEST OF THE EASTERN & WESTERN HEMISPHERES