Our Philosophy

The profile of a well-groomed man mirrors the evolution of denim from its rawest form – contours are defined and strengthened as they mature; revealing character that is at once distinguished, refined and personal.

Selvedge Grooming is the complete grooming solution curated for the wellkempt and scrupulously sharp gentleman. Achieve subtle sophistication with each wash; exfoliate, polish, and nourish each groove, each whisker, shaping every minute detail with deft precision. Convey charisma with an immaculate jawline, invigorated skin and a well-shaped mane. For a finish that is one’s own, down to the smallest detail, flawlessly perfected.

ABOUT US

Driven by traditional denim craftsmanship, Selvedge Grooming appreciates that no two skins are alike. Artisan raw denim confirms to each wearer’s individual identity, expressing unique character over time, shaped by how that person sits or what is carried in the pockets every day. Our skin matures in the same way: daily routine, environmental pollutants, diet and stress affect our skin uniquely. Aging is a fact of life, but it should not stop us from doing it gracefully. Formulated to provide the best, the solution is a comprehensive range of products that understands the particular needs of every skin.

Selvedge Grooming harnesses potent natural botanical extracts and synergistic micronutrients to reveal the best of your features over time. The range is also specially curated to provide efficacy while reducing effort to a minimum, perfect for the modern gentleman always on the go. Each product is expertly engineered – just effective, down-to-earth multipurpose products, Selvedge Grooming is a smart grooming range that provides all the comfort and freedom that you need. The thing’s we’ll do for the perfect pair of denim, for the prefect skin. A canvas of strength and character that is wholly your own.

Our Product Range

Selevdge Grooming 2020_John Lewis

CLEANSE & SHAVE

Dual Action Face Wash – For All Skin Types A high performance 2-in-1 Antioxidant rich face wash

What it does:
Perfect for guys on the go, this dual-cleanser gently removes impurities and excess oils. This energizing formula will work into a rich lather for a closer and more comfortable shave. The result is clean, clear, smooth skin without tightness and dryness.

Features:
• Improves skin firmness and elasticity
• Restores skin’s natural moisture balance
• Protects against inflammation and irritation
• Shields against and repairs environmental damages
• Soothes and relieves razor burns

Key Actives:
Bamboo Extract, Barbary Fig Extract, Bisabolol, Green Coffee Bean Extract, Natural polysaccharides , Vitamin A, Vitamin E, Copper, Magnesium, Zinc.

Formulated without:
Alcohol, Colourants, Ethoxylates, Formaldehye Donors, Mineral Oils, Parabens, PEG, Phthalates, Silicone, Sulfates, Triclosan.

125ml

Selevdge Grooming 2020_John Lewis

HYDRATE & PROTECT

Multipurpose Moisturiser – For All Skin Types A lightweight and penetrating moisturizer and aftershave

What it does:
A refreshing gel that rapidly hydrates, reinvigorates, and calms the skin by restoring essential nutrients and locking in moisture. Packed with natural ingredients, this soothing formula stimulates regeneration while providing relief from irritation and redness caused by shaving.

Features:
• Anti-inflammatory and calming
• Controls excess oil
• Restores skin’s natural moisture balance
• Stimulates skin’s natural regenerative properties
• Strengthen and defend skin against environmental stress

Key Actives:
Bamboo Extract, Barbary Fig Extract, Green Algae, Green coffee bean Extract, Siberian Ginseng Extract, Taurine, Vitamin A, Vitamin E.

Formulated without:
Alcohol, Colourants, Ethoxylates, Formaldehye Donors, Mineral Oils, Parabens, PEG, Phthalates, Silicone, Sulfates, Triclosan.

50ml

Selevdge Grooming 2020_John Lewis

CLASSIC POMADE

Medium Shine, Strong Hold

What it does:
A glossing pomade designed to impart just the right amount of shine for perfectly textured hair. Vitamins and bamboo extract add luster while protecting and nourishing the hair, minus the greasiness. Define and sculpt hair into place for a finish that is shiny and smooth. Great for styling damp or dry hair. Easy to rinse.

Features:
• Conditions and restores moisture to hair
• Provides weightless, strong hold
• Easy to rinse without leaving residue
• Restyle with water for mid-day touch ups

Key Actives:
Aloe Vera Extract, Bamboo Extract, Panthenol, Macadamia Oil, Olive Oil, Sesame Seed Oil, Sunflower Seed Oil, Vitamin E

Formulated without:
Alcohol, Colourants, Formaldehyde Donors, Mineral Oils, Parabens, Phthalates, Sulfates, Silicone, Triclosan

50ml

Selevdge Grooming 2020_John Lewis

GROOMING BALM

Light Hold Medium Shine for Hair and Beard

What it does:
A creamy styling balm for unruly hair and beard. Specially formulated with olive oil, chamomile and bamboo extract to instantly condition, soften, and transform your look. Perfect for nourishing hard-tomanage hair.

Features:
• Conditions and strengthens hair, beard and follicles
• Provides essential nutrients to hair fiber
• Naturally boosts moisture retention for healthier looking hair
• Detangling complex for effortless grooming
• Instantly thicker looking hair and beard

Key Actives:
Bamboo Extract, Bisabolol, Calendula Extract, Carnauba Wax, Chamomile Extract, Corn Oil, Macadamia Oil, Olive Oil, Sesame Seed Oil, Sunflower Seed Oil, Vitamin A, Vitamin E

Formulated without:
Alcohol, Colourants, Formaldehye Donors, Mineral Oils, Parabens, PEG, Phthalates, Silicone, Sulfates, Triclosan

50ml

Selevdge Grooming 2020_John Lewis

GROOMING WAX

Matte Medium Hold For Beard and Hair

What it does:
Sculpt your beard & hair into place with this lightweight and flexible hold wax. Enriched with coconut oil and vitamin E to deliver a boost of moisture while reducing breakage and taming frizz and flyaways.

Features:
• Nourishes beard to repair damage and breakage
• Anti-static conditioner
• Adds weight, strength and firmness

Key Actives:
Bamboo Extract, Bisabolol, Calendula Extract, Carnauba Wax, Castor Oil, Chamomile Extract, Coconut Oil, Vitamin E

Formulated without:
Alcohol, Colourants, Formaldehyde Donors, Mineral Oils, Parabens, PEG, Phthalates, Sulfates, Silicone, Triclosan

50ml

Selevdge Grooming 2020_John Lewis

SHAMPOO & CONDITIONER

Lightweight Volume Boosting Hair Wash For All Hair Types

What it does:
A protein-enriched 2-in-1 Hair Wash. Specially formulated for daily use, the Shampoo & Conditioner cleanses and restores shine. A refreshing formula that works into a rich lather that nourishes and fortifies hair from tips to roots.

Features:
• Improves the styleability of hair
• Helps to fight dry scalp
• Thicker and smoother looking hair
• Penetrates hair fibre to reinforce structures

Key Actives:
Zizyphus Joazeiro Bark Extract, Green Coffee Extract, Barbery Fig Extract, Peppermint Essential Oil, Coconut Oil, Panthenol, Bisabolol, Glyceryl Oleate, Hydrolyzed Keratin Protein, Betaine, PQ10-polymer, Cationic Guar Gum

Formulated without:
Alcohol, Colourants, Ethoxylates, Formaldehyde Donors, Mineral Oils, Parabens, Phthalates, Silicone, Sulfates, Triclosan

300ml

Selevdge Grooming 2020_John Lewis

FACIAL SCRUB

Deep Cleansing Exfoliator For All Skin Types

What it does:
A high-performance pumice stone facial scrub, free from microbeads. Removes impurities and dead cells - this volcanic water enriched exfoliating formula smoothes rough skin and improves the skin's complexion.

Features:
• Gently removes grime, sebum & dirt
• Aids the removal of ingrown hair
• Helps keep pores clean & unclogged
• Gives younger & healthier looking skin

Key Actives:
Barbery Fig Extract, Volcanic Water, Hydroxypropyl Guar, Pumice Stone Beads

Formulated without:
Alcohol, Formaldehyde Donors, Polyethylene Beads, Mineral Oils, Methylisothiazolinone, Parabens, Phthalates, Silicone, Sulfates, Triclosan

125ml

Selevdge Grooming 2020_John Lewis

EAU DE TOILETTE - TOSCANO

Fragrance Family - Oriental Spicy

Top Note:
Honey, Dried Fruit, Vanilla, Cinnamon

Heart Note:
Clove, Star Anise, Thyme, Ginger

Base Note:
Tobacco, Vanilla, Musk, Benzoin

50ml

Selevdge Grooming 2020_John Lewis

EAU DE TOILETTE - SELVATICO

Fragrance Family - Woody

Top Note:
Grapefruit, Bergamot, Pink Pepper, Ginger

Heart Note:
Nutmeg, Clary Sage, Violet leaves

Base Note:
Vetiver, Amber, Tobacco, Cedarwood

50ml